There’s no doubt that marketing is, and always will be essential for any type of business. It’s even more crucial for startups. Unless people have an idea about your business and what you offer, no one is going to buy your products or subscribe to your services.
What you need to keep in mind is that starting out doesn’t mean you’re about to become an overnight sensation. It’s a huge deal and it’s going to take a lot of effort from you. Still, it doesn’t mean you cannot make your startup successful, let alone need a bigger budget to do so. Here are some unique and low-cost ways to market a startup online.
#1. Send Emails
Not only is email marketing an essential strategy, but it’s also the most affordable way to attract customers to your startup. As soon as you have a new prospect, you can immediately send him/her emails, so you can promote your business. First, you have to collect email addresses from your prospects in order to start taking advantage of this strategy. For instance, you can place a newsletter signup form on your site. That way, people could enter their email addresses and join your list.
#2. Start a Blog
Yes, that is right – starting a blog. It holds true that you might have to invest some money in it, but it doesn’t necessarily break your wallet. In fact, a lot of blogging or hosting platforms nowadays offer discounts, promotions, and special offers. You just have to find one that suits you the best. Remember, blogging is considered a perfect means to generate much-needed exposure. Of course, you have to make sure that your content is worth reading. Otherwise, it would not make any sense at all.
#3. Post on Social Media
According to recent statistical reports, there are about 2.4 billion people using social media. Yes, billion. Judging by the numbers, it only makes sense for you to incorporate this into your startup’s marketing strategy. As your presence on platforms like Facebook and Instagram grows, your startup starts getting recognized. But like blogging, you also have to make sure that all the content you share or post is relevant and professional. Let’s say you want to help your customers know about the various advertising or marketing platforms online such as Click2sell.co, for example. You want to make sure that the content is written in a professional tone, enough to pique the interest of your audience.
#4. Sponsor an Event
Just because you’re trying to increase your online presence doesn’t mean you have to stop considering local methods. One of the ways to do this is by sponsoring an event. By becoming a sponsor, you get to have the opportunity to promote your startup using booths, stationary banners, signs, and other marketing materials. Just keep in mind, though, that you should only sponsor an event that is relevant to your products, services, or operations. For example, let’s say your business is offering health products. So, you can sponsor events that help promote a healthy lifestyle. Remember that it’s important to have consistency.