Today, selling your products online is actually inevitable which you can do by building your own online store or joining the marketplace. Many people have gained the benefits by only joining the marketplace online and sell their products across the regions. You’re only required to post your products on the platform and wait the customers order them. The marketplace may attract the customers at the beginning but you will deal with many uncomfortable and uncontrolled experiences such as bad reviews.
In other hands, building your own online store may provide you better opportunities in developing your business. Today, many retailers put big concerns in building an online store for their business due to these following benefits:
Branding
You can build your own online store through an e-commerce platform. It could be done in a very short time and require minimum efforts. The main benefit is that you can enhance and promote your own brand through your own online store. This feature is certainly absence in a marketplace where the branding has less opportunity to grow up. What marketplace provide is the listing of reputable sellers which have nothing to do with the branding. The brand awareness will generate a better profit and revenue.
Reaching more Prospective Customers
As you’re joining the marketplace, it’s more likely that you get trapped in the ecosystem where you can only reach limited people that’s possibly interested in your products. It means you have no clue about your customer base as you sell your products in a marketplace. In other hands, building your own online store provide you a better opportunity to create a strong customer base in long-term period. It’s actually not easy at the beginning, but you can reach more prospective customers which allow you to make analysis and build a targeted marketing campaign and turn them into your real buyers.
Digital Marketing Campaign
A marketplace is usually a closed ecosystem which has its own traffic and shares it to it users. This isn’t a conducive environment for marketing your products. A digital marketing campaign can actually support your online store in reaching more people utilizing various tools including Search Engine Optimation, social media marketing, guest posting, keywords, and so forth. You can promote your products and services based on your own marketing strategy and reach targeted prospective customers and drive them to your own online store, get more information, and purchase your products or services in the end. This way, you can build your reputation on your own.