Modern day business environment has vastly improved with the help of technological innovations and advances. Today, various businesses can compete on the market, even though it may seem that they don’t stand a chance against industry giants and other well-developed companies. Businesses focus on delivering value to customers via exceptional customer service and support, but they also strive towards delivering new products and services first on the market, in order to gain a competitive advantage.
That’s where automation and orchestration come into play. As mentioned before, the modern business environment has drastically improved with the help from technology. In most parts, a good portion of business infrastructure is located in the cloud these days, which allows companies to scale accordingly and utilize the latest technological trends. By using automation and orchestration to automate most of the processes, companies can develop more efficient workflows for their business operations. Here’s how automation and orchestration impact business growth.
Reduce operating costs
Not so long ago, many companies struggled with repetitive and mundane tasks. You’d have to set aside time, resources and personnel to conduct these tasks that were still important for everyday operations. Nowadays, automation and orchestration can make those tasks more seamless, thus reducing the time and resources required for their completion. What’s more, it leaves you with more resources to spend on other important aspects that will contribute to business growth and development.
Automaton refers to the automation of a single repetitive task. In other words, the task can be completed on its own, without the need for physical input. Conversely, orchestration is a process of handling multiple automated tasks, turning various procedures into a single and effective workflow. That being said, a business can greatly reduce operating costs, by automating and orchestrating multiple repetitive tasks used in different operations ranging from marketing and sales to product development and customer support.
Reduces the time to market
The modern market is highly demanding and very competitive. That means that aside from providing their audience with quality products and services, you also have to be fast. Time to market, or speed to market is the time frame necessary for the new product, feature or service to be developed and made available to the customers on the market. Simply put, you have to develop and release new things faster, in order to gain a competitive advantage, because if you’re not fast enough, your competitors will outrun you.
Automation and orchestration play a vital role in reducing the time to market. The main reason is that they help improve productivity and collaboration company-wide, while reducing the time required conducting repetitive tasks. This can vastly speed up the development process, allowing you to release new products or features on the market by the time your customers expect you to. That way, your business will also grow faster, as it’s able to outcompete its main competitors on the market.
Improves customer satisfaction
One of the main benefits of automation and orchestration is that they use a single company-wide database. The information can be processed and accessed in real time and communications can be streamlined through an effective workflow. This allows you to act as soon as some issues and problems occur. You can even address the user related issues on their apps in real time and without any downtime as well.
Thanks to automation, your tech experts can easily access any information and tools they require from the company’s knowledge base and tend to the issues on live apps. This improves customer satisfaction and experience. The main reason for that is an almost immediate response rate and the fact the issues can be resolved on the go, while users can continue to enjoy the product. Automation helps your employees collaborate and share information required to fix any issues – ultimately requiring less time and resources to overcome obstacles.
More work output
Companies that leverage automation and orchestration can greatly reduce time and costs required to conduct most of the business operations. This allows you take on multiple projects at the same time and greatly improve your overall output. In other words, you’ll have efficient workflows that help employees finish projects in faster and more organized manner. With good project management strategy in place, your company can easily handle two or more projects simultaneously.
That way, you could release more products or features on the market, as well as provide service to multiple clients at once. Being able to meet the market demand and customer’s needs are one of the main factors that determine business success. This will help your business grow, as you can manage a lot more than you normally could without the help of automation. However, it’s important to be prepared to handle fast business growth, so that it doesn’t hurt your company in any way.
Modern technology can in many ways help various businesses grow and develop further. Automaton and orchestration help streamline processes, as well as help improve productivity and overall performance of any company. With the right approach and strategy, your business can leverage these new technologies to achieve success more easily and quite faster.
